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Overseas Business


Given our expertise in Japanese housing and urban development, we are also actively developing our housing business overseas using the power of the Panasonic brand. With the aim of further business development in Taiwan, Malaysia, and the rest of the ASEAN region, PanaHome Asia Pacific Pte, Ltd. was newly established in Singapore in April 2015. In May 2016, PanaHome signed a joint venture agreement with PT Gobel International in Indonesia, for the establishment of PT Panasonic Gobel Indonesia (tentative name). PanaHome is working to expand its business in Taiwan and the ASEAN region. By partnering with local developers, we will offer building structures made with high-quality construction technology and using a wall-type concrete panel construction method (W-PC construction) developed for the ASEAN region. In addition to this construction framework, we plan to differentiate ourselves by also providing lifestyle solutions with attention to detail, which we have been fostering in Japan.


Artist's conception of a condominium complex currently under construction in Taiwan


Experimental smart house developed for Southeast Asian markets (Malaysia)

Taiwan

In Taiwan, the Panasonic Group completed its first overseas contractor-built condominium property in March 2015. In June of the same year, PanaHome initiated a smart condominium joint venture with a local developer. In July of the same year, we opened a mockup condominium to offer customers a stay-over experience. We are promoting comprehensive home creation proposals with the construction of a start-to-finish system that includes planning, design, construction, and after-sales service.


We completed a condominium complex in Xinzhuang, Taiwan, the first condominium complex we were contracted to build overseas.


Model room in condominium complex in Taiwan

Malaysia

PanaHome MKH Malaysia Sdn Bhd was established in December 2015 for the purpose of promoting contractor-construction of condominiums and detached houses in Malaysia with local developer MKH. For single-family houses under construction using the wall-type concrete panel construction method (W-PC construction) developed for the ASEAN region, PanaHome will continue to provide solutions by proposing room layouts and lifestyle solutions for which PanaHome has been promoting research and development over the years in Japan and also offering PanaHome's original ventilation systems and the Panasonic Group's interior facilities and consumer electronics products. In June 2016, PanaHome began a new collaboration partnership with the Tropicana Group, a leading developer in Malaysia. We are accelerating our efforts to realize aspirational residences in Malaysia.


Artist's conception of a condominium complex currently under construction in Malaysia


Artist's conception of Maple @ Hillpark Shah Alam North smart town development (490 units)

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